I have found, in the six years I have seriously attempted to publish a book, that writing is the easy part. Publishing has never been easier, sure, but there is a massive difference in writing a story, self-editing, slapping on a cover, and slamming it in every digital distributor you can find, and producing a quality book, with an enticing cover, a blurb that draws readers in, and very few grammatical errors. The first will still make you feel all warm and content, but the latter is what it takes to be successful.
There are a few negative draw-backs that have come with the ease at which we can publish. These are...
-an enormous market
-rapid market growth
-negative perception of quality
Enormous Market-there are millions of books. Your very first obstacle is getting readers to find your work. This is an immense challenge, and I will talk about the ways to get readers to find your books in the next article, here.
Rapid Market Growth-traditionally, offering a new release got you boosted exposure, for a time. It would be days, or weeks, before the next batch of new releases came out. You could throw your title on a few "Fresh Reads" lists and ride the wave for a bit. Not anymore. The second you publish, there are a hundred new titles posted right behind you. What's new?...what isn't? This will be addressed in the next article, too. Here is the link.
Market Dilution-writing a great book no longer has the weight it used to. For every book on an Amazon best selling list, there are a hundred that are better. They didn't get marketed well, or were published with no clear exposure strategy. Sometimes, it's just a matter of bad luck(luck is always a variable). Whatever your genre, regardless of the subject, you need to have a clear understanding of your market and who you are up against. I'll dive into market dilution, and how to overcome it, in a later article.
Negative Perception of Quality-this one is a direct effect of the previous three topics. The massiveness of the market and its volatile expansion, paired with being over-saturated with low-quality, cheaply priced books, means your work is going to be cut out for you. This is a problem that I feel strongly about. There are more than a few experts who have their opinions about pricing. I believe that perception of quality is the very first concern when it comes to selling a book. I'll express my concerns and strategies in a later article.
Check back for more articles about these, and many more important topics.